Until just a few years ago, the global business vision focused on maximizing profitability regardless of the methods used. It was a model aimed solely at increasing shareholder profits.
Fortunately, that model is gradually changing.
Jack Welch, one of the most influential CEOs in recent years, described the Shareholder Value Theory as the “dumbest idea in the world.” – FORBES
Shared business understands that anyone involved in a transaction should benefit.
As early as the 1970s, the Davos Manifesto from the World Economic Forum stated that the purpose of companies is to serve customers, shareholders and investors, employees and workers, as well as societies and communities. It also referenced the need to “harmonize the different interests among stakeholders.”
Almost 50 years later, the 2021 Davos Forum reaffirmed the importance of deepening “Stakeholder Capitalism,” a model with a broader, more inclusive vision. This stands in contrast to models centered solely on shareholders (common in the Western world) or state-led approaches (as represented by China).
Another guiding theory is the “Creating Shared Value” framework by Mark Kramer and Michael E. Porter:
Can businesses achieve profits without compromising consumer well-being, depleting natural resources, or worsening the economic struggles of local communities?
The interdependence between business success and societal well-being is undeniable.
Sustainable development is built on understanding social issues and identifying where companies have expertise and resources to address these challenges. This approach fosters a profitable and innovative business model.
Mark Kramer
If we analyze the ideas behind these approaches or even the Sustainable Development Goals (SDGs), there is a clear call to transition from an individualistic, short-term model (caught in an inflationary spiral, with risks of recession and global bankruptcy) to one with a broader vision. This broader vision prioritizes cooperation among all stakeholders, aiming for the common good.
TODO ES SINGULAR, through its Singular Universe, incorporates this philosophy into a point system where every person, business, company, or institution contributes a portion of their benefit so that others do the same. This allows everyone to prosper, save, or consume with incentives, as the points can be exchanged for any product or service they might need.
If you win, I win, because to win, we share.
