A technological platform of SINGULAR presents itself as a social and commercial network, absolutely disruptive compared to other networks, to the point that it is understood as “the network to avoid getting caught in the net.”
Oh really?
If we analyze the current networks, what do we have?:
- Lack of respect for privacy.
- Haters.
- Fake News.
- Opacity.
- Data Sales.
- Algorithms seeking Uniformity.
- Return on Investment based on Ego.
- Online is better than Offline.
We might think that everything has already been invented, but: maybe it has, or maybe it hasn’t.
The first thing is the philosophy that supports SUMMAX: The shared business.
And what is this business sharing thing?
- There are no fixed or upfront costs:
- SUMMAX doesn’t charge for marketing or advertising.
- Total number of visitors, page views, bounce rate, average time on site, conversion rate, average transaction value, customer acquisition cost, number of followers… do not add up in SUMMAX:
- At SUMMAX, you get paid for results, that is, for sales.
- Collaboration between companies, brands, individuals and the Administration is encouraged:
- At SUMMAX, you win if the other party also wins.
What other differentiating elements does SUMMAX include?
- Turn every interaction into tangible value, transforming transactions into benefits, points, money, interactions…
- Allows:
- Establish strategic alliances.
- Increase and diversify income.
- Reduce costs.
- Measure impact accurately.
- Connect in an innovative way.
- It combines the digital and the physical in a unique ecosystem.
- Functionalities are combined and unified from:
- eCommerce.
- Events.
- Social commerce.
- Gamification.
- A seamless experience is offered across all channels, including physical stores, mobile devices and the Internet, for both individuals and businesses.
- It offers companies a control panel with up-to-date data on sales, transactions, partnerships and customer behavior.
- It focuses on economic impact metrics, not vanity metrics like “likes” or number of followers… we’ve already talked about this, haven’t we? We’ve talked about it several times:
- It focuses on economic impact metrics and not on vanity metrics such as “likes” or number of followers.
- Full traceability allows companies to make strategic decisions based on real data, optimizing their promotions and campaigns based on ROI.
What if we talk about privacy and data usage?
- It does not sell or buy specific user data.
- The data is exportable.
- Aggregated data techniques are used to improve business strategies without individually identifying the consumer.
- Companies gain access to valuable information for their market, marketing, or communication without compromising user privacy.
- Transparency.
Does that sound a bit excessive?
Let’s summarize the unique features of SUMMAX:
- Shared business:
- If you win, I win.
- Marketing and advertising:
- If you sell: You pay.
- You don’t sell: You don’t pay.
- Return on investment:
- Based exclusively on sales.
- A single meeting place:
- For all experiences.
- The data:
- They are exportable.
- They are neither bought nor sold.
- Respect for privacy.
- It guarantees the privacy of users’ personal data, and eliminates excesses or abuses common in other apps, platforms or networks.
- Online balanced with offline.
- Transparency.
And even more:
- Each user benefits through a system that rewards any action within the platform (consumption, recommendation, citizen participation, investment, or any other relationship with the app and its community):
- Receive rewards, discounts, points, money, or the possibility of exchanging them for experiences with other people, companies, businesses, brands, training, leisure, social action…
And why have we allowed ourselves to call SUMMAX disruptive?
Disruption is a change beyond simple change:
- It is the process of breaking with the established order, merging bold ideas and cutting-edge technology to reinvent experiences and generate real value.
- It is the ability to transform the everyday into unlimited opportunities, driving new business models and strategies that challenge the conventional.
- It is the transformative force that reshapes industries and markets.
SUMMAX offers an alternative to the giant American and Chinese networks that are reluctant to comply with all the premises of the EU digital regulations.
Sure, and now comes the hard part:
- Who has the technical capacity to make all of this happen?
- How is it financed?
- How do you get users?
- How do you reach the market?
Keep reading our upcoming newsletters and you’ll get answers to every question.
And if you want to know more, write to us at: hello@todoessingular.com
*This post is property of TODO ES SINGULAR, S.L. (https://todoessingular.com/en/) and the information contained may be used by third parties with the express written authorization of the source.
