+ from SUMMAX*

Among the responses we’ve received about what we’ve published on SUMMAX, you might think there’s nothing further removed from the topic than a real estate agency to talk about it, or an enthusiastic filmmaker presenting narratives to compare their world with that of the app, or an actor, or a training manager, or a 14-year-old asking about what really matters to them at that age.

Our network shows a transversal, and a series of characteristics that are clearly explained in each answer:

SUMMAX questions something we took for granted: that platforms thrive on gaining visibility, even if the business doesn’t prosper.

For years I’ve seen companies invest in clicks, impressions, and “reach” that never translated into growth, much less sales.

It was a system unbalanced by design, where the logic of profit was separate from the logic of real value.

With SUMMAX, for the first time, I see a platform that makes sense because it only charges us if we win. And it doesn’t sell us attention: it sells us sharing.

It doesn’t force you to pay upfront to “see what happens,” but rather aligns its success with your results.

This is not just a change in business model; it’s a change in mindset.

SUMMAX puts the focus where it should always have been: on mutual success.

It doesn’t compete on technology: it competes on economic logic.

It is a proposal that rewrites the contract between businesses and platforms.

A fairer, more contemporary equation that is more consistent with how digital ecosystems should function today.

In an environment where distrust of opaque algorithms and empty metrics is growing, SUMMAX arrives with a clear principle that is, in itself, its greatest innovation: the alignment of incentives.

This model represents a necessary evolution: it moves from the “attention economy” to the “real value economy”.

However, as with any major proposal, key questions arise:

  • How will SUMMAX maintain its founding philosophy when it scales and faces pressure to monetize?
  • What transparency mechanisms will it implement to demonstrate that it is truly different from the opaque algorithms it criticizes?
  • How will you define and measure shared “success”?

The answer to these questions will determine whether we are facing a true alternative or just a new discourse.

If this model expands and delivers on its promises, it will not only change how companies operate within SUMMAX: it will change the expectations of an entire market.

Anyone interested in a brand, or the brands themselves, will begin to demand fairer relationships and tangible results, not just metrics full of pretty words where impact counts more than wealth produced.

It doesn’t matter how you interpret it: it’s the end of posing, of believing that a million views translates into a million sales, or that this YouTuber or this influencer is capable of selling anything because they are who they are… and that’s it.

SUMMAX will generate a domino effect, pressuring traditional platforms to justify their value more concretely and rethink their own incentive structures.

In a world saturated with digital promises, SUMMAX poses the most important question: what if digital success could be measured in shared profits, not justified expenses?

As a filmmaker, I deeply value narratives that challenge the status quo.

So, my unconditional wish: All the luck in the world and that they continue with the same values.

49 years old. Filmmaker.

What this social network (SUMMAX) is proposing in this case is something very groundbreaking.

It’s an idea where not only large companies will benefit from this data control and especially this advertising; everyone wins, and that’s what’s really interesting and what makes it special.

Of course, all of this has to be carried out and everyone has to trust in this project, but therein lies its strength: the sale of advertising that is very beneficial for companies.

Right now, a company pays a certain amount of money to a television network for an ad at a specific time because it’s estimated that a certain number of people are watching it, but this isn’t real; it’s just an estimate. For example, large advertising companies like Google sell you ad space on YouTube or in search results because they believe a certain number of people are performing similar searches… but ultimately, this model is based on a sample of your product.

You show your product, but it doesn’t necessarily mean a sale.

It doesn’t mean you’ll get through the famous sales funnel and make a profit for your company.

In contrast, the model proposed by SUMMAX means that the company pays for the sale it has made, which is more than beneficial, and on top of that, the user gets a benefit, which on paper is incredible and could be groundbreaking.

Overtaking social networks like Facebook, the so-called X, formerly Twitter because they are where there is more interaction, if we go to Tik Tok or Instagram, we are already talking about a faster interaction and less attentive to the content, even though it is more viral.

We’ll have to wait and see what happens with this proposal.

29 years old, actor and singer.

It doesn’t matter if you’re an immigrant who’s just arrived in the country, a taxi driver, a bar owner, someone who helps with social initiatives through the City Council, someone who’s decided to invest in a particular business, an influencer, an emerging brand, or one that’s been established in the sector for a long time, someone who’s looking to minimize costs, needs to visualize their educational methods, or simply someone who doesn’t yet know what to do with their life… everything, absolutely everything, SUMMS at SUMMAX.

Of course, there are many variations that we will discuss, which we will present little by little, and also unique features that make SUMMAX more than just a social and commercial network.

Our intention is to turn it into a lever for a way of understanding society and the economy as a necessity where collaboration and shared business are the foundation.

If you want to participate in testing the platform and also receive additional benefits by doing so, by being among the first individuals, companies, businesses, administrations, or brands that are committed to something different, something unique, something disruptive… contact us at: hola@todoessingular.com

*This post is owned by TODO ES SINGULAR, SL (https://todoessingular.com/en/) and the information contained herein may be used by third parties with the express written authorization of the source.

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Última modificación: 19 de December de 2025

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